The Ferdinand Hat isn't like the other hats... Instead of screaming for attention or pretending to be a cowboy hat, it prefers to just be tranquilo and drink a cerveza. But one day out grabbing some tacos while all the other hats were seeing how many different ways they could draw their own names, the Ferdinand Hat was sat down on the table exposing that silky smooth, orange liner perfectly contrasting with the deep black nylon. Every poser in the joint thought "This is the hat right here!" So they went and bought one. But when they put it on, the Ferdinand Hat wouldn't flash a gaudy design or beg for attention. It just wanted to go get some BBQ and listen to live music.